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Storypod: CRM / Retention Marketing Manager

Original link: https://weworkremotely.com/remote-jobs/storypod-crm-retention-marketing-manager

  • Headquarters: Orlando, FL
    URL: http://storypod.com

    About Storypod

    With offices in Miami and Orlando, Storypod is on a mission to help parents, grandparents, and educators ignite children’s love of learning through screen-free, interactive audio edutainment.

    Our magical Audio Learning System won several industry accolades (Academic's Choice Award, Good Housekeeping Parenting Award, STEM.org, NAPPA, et al.) and became a smash-hit for parents and kids alike. Children can interact with Storypod through multiple age-appropriate ways - lovable yarn-figurines, read-along books, interactive learning cards, and collectible tokens - that trigger immersive stories, music, and learning content.

    We are looking for a well-rounded & detail-oriented CRM / Retention Manager to support Marketing initiatives critical to the growth of the company.

    Your Responsibilities:

    • Supporting CMO to strategize and spearhead Marketing projects and initiatives beginning at post-purchase of the customer experience that drive customer retention and repurchases, including but not limited to:
      • Product packaging & insert design and messaging
      • Email, SMS, and direct mail marketing including segmentation by purchase behavior / customer type
      • Loyalty & Referral programs
      • Social, Community & Brand Ambassador programs
      • Reputation management and reviews
      • Customer surveying and feedback
      • Planning and updating our Marketing Calendar (Email, SMS, Blog posts, et al).
      • Reporting on core Marketing KPIs from all campaigns

    Our Requirements:

    • Bachelor’s degree in business studies, marketing, or a comparable area
    • Minimum three years of experience in a Digital Marketing role
    • A/B testing mind-set
    • Experience using mainstream marketing, ecommerce, and project management tools (eg Asana, Slack, Yotpo, Klaviyo, Shopify, Canva)
    • An affinity for e-Commerce and customer retention / relationship management
    • Excellent oral and written command of the English language

    What do we offer?

    • Generous PTO (23 days per year for full-time staff)
    • Benefits include health/dental/vision
    • A professional and diverse team in a dynamic start-up environment
    • A chance to be part of the next revolution in children’s audio “edutainment”
    • Supportive and fun remote workplace environment

    To apply: https://weworkremotely.com/remote-jobs/storypod-crm-retention-marketing-manager