Lead SEO Specialist

Mageshwaran
Banglore

Lead SEO Specialist

About Search Engine Land

Search Engine Land is the leading industry publication covering all things search — SEO, SEM, paid search, and beyond. We are the go-to source for search marketers worldwide, combining breaking news, in-depth analysis, and actionable insights. Our team is passionate about the evolving search landscape and we're looking for a seasoned SEO expert to lead our organic growth strategy.

Role Overview

We are seeking a highly experienced Lead SEO Specialist to own and drive Search Engine Land's organic search strategy. In this senior individual contributor role, you will set the direction for SEO across our digital properties, mentor junior team members, and collaborate cross-functionally to ensure search is embedded into everything we do. You will report directly to the VP of Digital and have significant influence over our editorial and technical roadmap.

Key Responsibilities

• Develop and execute a comprehensive SEO strategy covering technical SEO, content optimization, and off-page authority building
• Lead keyword research, competitive analysis, and opportunity identification to drive organic traffic growth
• Conduct in-depth technical SEO audits and work with engineering to implement fixes and improvements
• Partner with the editorial team to integrate SEO best practices into content planning and production workflows
• Monitor, analyze, and report on key SEO KPIs using tools like Google Search Console, GA4, and third-party platforms
• Stay on the cutting edge of algorithm updates, industry trends, and emerging SEO techniques
• Mentor and provide guidance to junior SEO and content team members
• Drive link building, digital PR, and authority growth initiatives
• Own the SEO roadmap and communicate progress, wins, and strategy to senior leadership

Requirements

Must-Have

• 8+ years of hands-on SEO experience in a professional setting
• Proven track record of driving significant organic traffic growth for large-scale digital publications or media sites
• Deep expertise in technical SEO: site architecture, Core Web Vitals, crawlability, indexation, schema markup
• Expert proficiency with SEO tools: Ahrefs, Semrush, Screaming Frog, Google Search Console, GA4
• Strong understanding of content strategy and how to align it with SEO objectives
• Experience with HTML, CSS, and JavaScript as they relate to SEO
• Exceptional analytical skills with the ability to translate data into actionable strategy
• Excellent written and verbal communication skills

Nice-to-Have

• Experience in the digital media, news, or B2B publishing space
• Familiarity with CMS platforms (WordPress, Drupal, etc.)
• Understanding of paid search and how SEO and SEM interact
• Experience managing or mentoring SEO team members

What We Offer

• Competitive salary commensurate with experience
• Comprehensive health, dental, and vision insurance
• 401(k) with company match
• Professional development budget and conference attendance
• Collaborative, high-energy team environment at the forefront of the search industry
• Access to industry-leading tools and resources

How to Apply

Submit your resume along with a brief cover letter outlining your most impactful SEO accomplishment and how you drove measurable results. Applications without a cover letter will not be considered.

Search Engine Land is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.